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wish-TB

Chocolate Diamonds

Posted on 2007.12.19 at 22:05
So...crappy diamonds that are now in demand cost more. Why would you want a brown diamond? It's like when I worked in jewelry and we were told to call them "champagne" diamonds. Yeah, piss-colored diamonds. People would ask, are they supposed to be that color and I'd go yup. And they'd ask if that was why they were cheaper and I'd go yup. I didn't call them champagne. Nor will I call diamonds the color of mud chocolate. Yes, they may sparkle and are technically still a diamond, but it's freakin' brown. It reminds me of when I see someone advertising a "red sapphire." Ruby numb-nuts. I guess a diamond's a diamond, but if I was with someone and they gave me brown diamond earrings I would seriously question her sanity.

Comments:


vicemage
vicemage at 2007-12-20 14:33 (UTC) (Link)
Well... the entire popularity of diamonds is based far more on marketing than on rarity. There are lots of gems that are much more rare (and, imo, much more beautiful too), but in the interest of moving product, jewelers started promoting diamonds as a "romantic" stone. And it's worked quite well, since now everyone thinks diamonds are fantastic and shit. (Personally, I prefer opals; they're much prettier.) So I'm not surprised at all that they're taking the ones with impurities and coming up with ways to sugar-coat them so they can sell them too.

And, as the past shows, it'll work. Someone will give someone else crap-colored diamonds, and that other person, having also seen or heard the advertisments, will go, "You bought me CHOCOLATE DIAMONDS?!?! I LOVE YOU!!!"

Ah, marketing.
akiko_kalla
akiko_kalla at 2007-12-22 18:50 (UTC) (Link)
Yeah, but still...I guess I was just hoping people weren't that gullible.
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